From The Cave To The Cloud
Design is an ever-evolving discipline with many facets. They are informed and feed off the technology, trends and culture of their times but are all united by the need to tell a story about an object,...
View ArticleAdapting To What’s Next
The world of design and branding is one of never-ending changes, but that’s what keeps it so exciting and challenging…in a good way! Over my tenure, I have worked for a range of agencies and clients,...
View ArticleBuckle Up!
As consumers continue to adopt this new wave of technology and, in some instances, have been forced to do so with remote schooling and virtual graduation ceremonies, brands (and the designers who...
View ArticleSustainable, Premium, and Tech-Driven
We’re naturally biased, but it’s no secret that packaging design is an essential aspect of modern branding and marketing. Innovative packaging designs are often the key factor that sets a product apart...
View ArticleHealth-Conscious Revolution: 5 Emerging Better-for-You Packaging Design Trends
Unveiling the packaging design trends dominating the better-for-you (BFY) market. Dive into the world of white aesthetics, vibrant minimalism, benefit-driven claims, plant-based branding, and...
View ArticleThe Environmentally Friendly Packaging Strategies Brands Can’t Ignore
In an era of heightened environmental consciousness, brands grapple with the challenge of wasteful packaging. Explore strategies to align with consumer expectations, from plastic-free materials to...
View ArticlePioneering Sustainable Solutions in CPG Packaging
As packaging experts, we’re deeply invested in what’s happening in and around our industry, from emerging brands to disruptive design trends to innovative materials. From time to time, we’ll highlight...
View ArticleThe Path to a Greener Future
Explore the profound shift towards sustainability in UK supermarkets, where green initiatives, recycling programs, and eco-conscious shopping practices are shaping a greener future. Learn how British...
View ArticleThirsting for Change
In a world where water was once just a basic necessity, hydration brands are making waves with innovative strategies and eye-catching designs. From challenging industry norms to embracing sustainable...
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Pushing Brand Boundaries: Unconventional Substrates in Design
CPG Trends Pushing Brand Boundaries Unconventional Substrates In Design Bart LaubeDesign Director August 3, 2023 When it comes to packaging, is anything more boring than a plastic tube? Plastic is a...
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